The new L'Oréal Academy is located in a very important area of the city of Barcelona, on Corsega Street, 302, between Paseo de Gracia and Avenida Diagonal. The basic objective of the project was to positively impact the user, through a spectacular site that would provide good feelings, and respect the functional needs and practices of an academy of L'Oréal. Its concept is based on overall beauty. Hair in particular, was the inspiring element to create a unique space of 1.100 m2 spread over the ground floor and first floor. The ground floor houses a public program with the training rooms and the first floor contains a program that includes the offices and skincare.
The starting point was developing various collages to illustrate L'Oréal’s history along its hundred years of existence. The collages were composed of images and fragments of hair, scissors, women, trying to reveal the aspirations of the salon. The salon encourages visitors to the public space. Through a glass front door containing colour shifting LED's. Once inside the academy, sinuous lines are reminiscent. Hair waves with predominant colours like white and soft grey, providing maximum light and a neutral surface to reinforce and increase the hairstyles and colours of paints. In the reception area and bar, there is a large wall drawing made by hand that gradually reveals the space through organic lines and curves that leads to a dynamic great room, designed classroom for training, performance, product, etc.
Due to the need for storing various products, the walls of the academia contain hidden cupboards and niches. The furniture was exclusively designed for a training school, where all the spaces are characterized as being open and flexible. One of the strengths of the project is the lighting that appears in two different ways. An indirect white light highlights ambient colours and white spotlights suspended as sculptural elements add warmth to space. Rattan lamps were also created using traditional methods, where hair has been the main inspiration.
Ceramic piece. The ceramic floor characterizes the city of Barcelona and Catalan Modernism. The tiles were chosen as an aseptic material resistant to abrasion produced by chemicals used in academia. The basic module is inspired by a drop falling to the ground. Using three shades, pieces are combined to create seven variations of faces, hair, hands and scissors.
L'Oreal Academy in Barcelona has achieved a balance between beauty, functionalism, the latest technology and respect for place, very characteristic of modern design studio Miralles Tagliabue EMBT.
Tile of Spain Awards ASCER 2013. Finalist Interior Design category
L’Oréal España S.A.
Daniel Rosselló (Project Leader)
Valentina Nicol Noris (Project Coordinator)
Katrina Varian, Vaiva Simoliunaite, Diego Parra, Alexandre De Toffol, Jiyoun Park, Laura Sandoval Palacios, Elisa Valdarnini, Maddalena Vitti, Marta Basaglia, CJ Rogers, Oscar Lopez, Ernesto Lopez, Marco Pesenti, Grant Mc Cormick, Blake Naumann, Ivan Jimenez, Alvaro Hidalgo Nuñez, Maya Weitmann, Jesus Mejias, Francesca Origa, Cristina Garriga, Roy Delgado, Melanie Wetz, Lou Larrieu, Ivanka Alonso, Johnny Sprunt, Paolo Colombo, Valandis Kallis, Giulia Babboni, Alessia Colombo, Gabriele Rotelli (Collaborators)
AGW Consultors Estructures (Structural Engineer)
LAMP, Pont de Querós s.c.p. (Lighting Engineer)
j+g estudio arquitectura, Juan Carnicero, Gálata Sáenz Mariscal (Technical Consultants)
Taller Vallirana (Pencil Drawing)
Oriol Treserra, Xavier Todó, Jacint Todó (Artists)