As part of Valencia World Design Capital 2022 and led by Ana Illueca, the ADN Cerámico project claims the unique way of making design in the Valencian Community thanks to its link with the ceramic tradition.
Through a map showing the work of ceramists spread from north to south of the Valencian Community, it aims to demonstrate that ceramics is a differentiating quality in Valencian design, a declaration of intent stating that ceramics is more alive than ever. In turn, its mission is to highlight contemporary models to inspire new generations of ceramists and designers, as well as to establish collaborations that allow the industry new and innovative looks and ceramists new skills and internationalization of their contribution.
In the words of Ana Illueca “We would like to elaborate an identity that we can be proud of for the region, to build a ceramic community, a strong community that allows us to associate it with a greater economic value for a common benefit. And also for society to understand that there are different types of ceramics, such as technical, traditional, utilitarian, architectural, contemporary… And above all to understand that this is not a fashion or a hobby, but a trade”.
